Capabilities
Projects
About Us
404-969-NOVA
Contact
Capabilities
Projects
About Us
404-969-NOVA
Contact
SEO & Online Marketing Questionnaire
SEO & Online Marketing Questionnaire
Web Design & Online Marketing Questionnaire
General Info
Your Company/Organization's Name
Your Name
Email
Phone
Website Address (URL)
If this is a new project, leave this blank
Blog Address (URL)
Do you have a blog? If so please provide the URL.
Website Platform
What platform is your website built (i.e. WordPress, Joomla, Drupal, Custom HTML, Wix, Squarespace)?
Marketing Broadstokes
Company Description and/or Mission
What does your organization do in the simplest terms?
Prioritized Services/Products and Why
Name and describe your most important services/products that should be prioritized and why? (such as - favorite, most profitable, most proficient/skilled/specialized, most popular, etc.)
Other Services/Products
Please list any other services/products that should be included.
Who is your Target Market
Describe the demographics of your target market - what type of people, what size and type of industries?
Where is your Target Market
Local, regional, national, international? How far out (what radius) from which center-points? What specific areas or generally dispersed?
Competitors / Online Competitors
List as many as possible and how they are similar / different from your organization. Feel free to list their web addresses (URLs).
Differentiators
Why do customers buy from you instead of the competition - product/service quality, customer service, convenience, price?
Web Goals & Website Interests
Website & Online Marketing Goals
Describe and prioritize your online goals, short-term and long-term (i.e. generate leads/sales, educate/inform target audience). You can look below at the list for ideas.
Web Interests (excluding design-related)
Please check any/all of the following interests you have - not all of your interests should or will have to be included in the initial website release.
Creating a professional core of your online presence
Scheduling appointments or consultations
Providing maps and/or navigation to your office(s)
Educating your target audience
Educating more extensively about highly relevant topics to your business, services/products
Educating using scientific research
Keeping target audience up to date
.... on internal news
.... on industry news
.... on events
Using art to resonate with your target audience
.... art that's custom produced (i.e. photography taken of your organization)
.... art that's curated from web resources (i.e. shared or stock photography)
.... high-resolution photography
.... videography
.... graphics (artistic, infographics, data charts/graphs)
.... animation effects
.... music
Develop an online store (e-commerce)
.... for physical products
.... for digital products
.... for online events or other products
Online marketing for growth (lead generation)
.... SEO - organic search marketing
.... Content Marketing (with SEO)
.... Local SEO & Google Maps
.... PPC - paid search marketing
.... Landing pages (usually with PPC)
.... SMM - social media marketing
.... Email newsletter / marketing
.... Reputation management
.... Online profile management (directories)
.... Online advertising
Reporting of key metrics
Support, maintenance, and improvement plans
Any other unlisted interests for your website?
Web Design
We prefer designs that are clean, minimalistic, modern, and responsive on all devices including mobile and tablet. If you want your design preferences to be a more influential factor in our process, let us know in this section - we’ll discuss your preferences before any design work is started.
Do not feel obligated to fill out both of these design exercises. If limited on time, think about both exercises and which one offers a better representation of your taste.
Exercise #1 } Choose Favorite Theme Designs from Qode
Qode is an one of the world’s best theme designers, and his WordPress theme demo "Bridge" shows a wide variety of design templates and features.
Click on the below link to look at the demo and feel free to play around with each demo you like and get a feel for them -
http://bridgelanding.qodeinteractive.com/choose-your-demo
Select/prioritize a few of your favorites
.
Exercise #2} Choose Favorite Industry Benchmarks
List URLs of websites (as many as you have time for, the more listed, the better idea we have of your taste) in the same industry and explain why you like each. If you can’t find awesome designs in your industry, feel free to submit websites from other industries.
Online Marketing & Analytics
Current Online Interaction
Describe how you are currently interacting with customers via online channels (i.e. incoming phone calls, form submissions, social media interactions, emails), and describe the types of inquiries (questions, sales, appointments, support).
Key Metrics & Conversions
How many conversions (inquiries, leads, calls, form submissions, sales, appointments) are you receiving per month? How much website traffic? Any other key metrics we should note? Please feel free to add us as a user for your analytics accounts using "
[email protected]
"
Current Web Staff & Partnerships
Who (in-house) or what contractors help you with your website and online marketing?
Previous SEO or PPC?
Describe your previous experience with both SEO or PPC. What company? If you left them, why? What target keywords?
Reports
Please upload/attach any past online marketing reports.
Drop files here or
Account Access
Please provide web addresses and logins for all accounts that we will need while quoting or developing your web presence -
Domain, Hosting, Current Website Admin, and Social Media - Facebook, Twitter, Google+, Pinterest, LinkedIn, Yelp, Youtube, Vimeo
Send us your Supplemental Content
Content & File Submissions »