SEO & Online Marketing Questionnaire SEO & Online Marketing Questionnaire

Web Design & Online Marketing Questionnaire

  • General Info

  • If this is a new project, leave this blank
  • Do you have a blog? If so please provide the URL.
  • What platform is your website built (i.e. WordPress, Joomla, Drupal, Custom HTML, Wix, Squarespace)?
  • Marketing Broadstokes

  • What does your organization do in the simplest terms?
  • Name and describe your most important services/products that should be prioritized and why? (such as - favorite, most profitable, most proficient/skilled/specialized, most popular, etc.)
  • Please list any other services/products that should be included.
  • Describe the demographics of your target market - what type of people, what size and type of industries?
  • Local, regional, national, international? How far out (what radius) from which center-points? What specific areas or generally dispersed?
  • List as many as possible and how they are similar / different from your organization. Feel free to list their web addresses (URLs).
  • Why do customers buy from you instead of the competition - product/service quality, customer service, convenience, price?
  • Web Goals & Website Interests

  • Describe and prioritize your online goals, short-term and long-term (i.e. generate leads/sales, educate/inform target audience). You can look below at the list for ideas.
  • Please check any/all of the following interests you have - not all of your interests should or will have to be included in the initial website release.
  • Web Design

    We prefer designs that are clean, minimalistic, modern, and responsive on all devices including mobile and tablet. If you want your design preferences to be a more influential factor in our process, let us know in this section - we’ll discuss your preferences before any design work is started.

    Do not feel obligated to fill out both of these design exercises. If limited on time, think about both exercises and which one offers a better representation of your taste.
  • Qode is an one of the world’s best theme designers, and his WordPress theme demo "Bridge" shows a wide variety of design templates and features.

    Click on the below link to look at the demo and feel free to play around with each demo you like and get a feel for them -

    http://bridgelanding.qodeinteractive.com/choose-your-demo

    Select/prioritize a few of your favorites.
  • List URLs of websites (as many as you have time for, the more listed, the better idea we have of your taste) in the same industry and explain why you like each. If you can’t find awesome designs in your industry, feel free to submit websites from other industries.
  • Online Marketing & Analytics

  • Describe how you are currently interacting with customers via online channels (i.e. incoming phone calls, form submissions, social media interactions, emails), and describe the types of inquiries (questions, sales, appointments, support).
  • How many conversions (inquiries, leads, calls, form submissions, sales, appointments) are you receiving per month? How much website traffic? Any other key metrics we should note? Please feel free to add us as a user for your analytics accounts using "[email protected]"
  • Who (in-house) or what contractors help you with your website and online marketing?
  • Describe your previous experience with both SEO or PPC. What company? If you left them, why? What target keywords?
  • Please upload/attach any past online marketing reports.
    Drop files here or
  • Please provide web addresses and logins for all accounts that we will need while quoting or developing your web presence -

    Domain, Hosting, Current Website Admin, and Social Media - Facebook, Twitter, Google+, Pinterest, LinkedIn, Yelp, Youtube, Vimeo

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