empowering those that do meaningful work
We are a small, thoughtful team of innovators – entrepreneurs, artists, and problem solvers – who aspire to fully utilize the power of technology, as tools or solutions, to make lives easier and more sustainable.
John Hinson
Director, Co-Founder
John builds and improves robust web projects, bringing all parties, resources, technologies, and information together to deliver the best results.
- B.S. Computer Science, N.C. State University
- Web Entrepreneurship, University of North Carolina
Neal Kumar, M.D., M.B.A.
Healthcare Consultant, Co-Founder
As a physician and entrepreneur, Dr. Kumar contributes invaluable expertise about health education, scientific research, and changing internet technologies as they apply to healthcare.
- M.D., MBA, Tufts University, Boston MA
- Co-founder, Drip Hydration
- Advisor, LuminDx
Thuy An Bui
Lead, Design & Marketing Strategy
Thuy An figures out the best ways to reach your target audience and what to say when you have their attention. She cultivates your brand image for consistency and impact—and produces clear, compelling design to support it.
- Bachelor of Arts (BA), Fashion/Apparel Design, Hanoi University of Industrial Fine Arts
Nik Efremovski
Lead, Technical SEO & Digital Marketing
A swiss army knife of technical talent, crossing through a wide range of SEO, digital marketing, and web development expertise.
- B.S., Computer Science, Macedonia University at Skopje
Alek Spasevski
Lead, SEO Strategy & Optimization
A gem of all things SEO – strategy, research, management, analysis, & optimization.
- B.A., Marketing, Macedonia University at Skopje
Paul Samsonov
Lead, Web Development
Paul delivers websites, plugins, cloud integrations, & web applications, and manages some of the world’s most talented engineering professionals.
- Master of Computer Applications (M.C.A.), Systems programming
- Bachelor of Applied Science (B.A.Sc.), Applied Math
Lianna Palkovick
Lead, Content Research & Production
Lianna produces in-depth, science and health-based content resources – copy, illustrations, photos, & videos – bringing clear and credible information to our client’s readership.
- B.A. English – Georgia State University
- MSC English – The University of Edinburgh
- Certificate in Medical Writing & Editing – University of Chicago
Atlanta-based, serving clients all over the world
John manages all aspects of WordPress website development: front-end design, user experience/lead conversion enhancement, configuration, functionality, updates, upgrades, security, and performance.
B.S. Computer Science, N.C. State University, 2001
[email protected]
c. 404-771-4822
John Hinson
Co-Founder, Design & DevelopmentRichard builds multi-channel internet marketing campaigns that attract the right kind of traffic to your website, and analyzes search engine and visitor behavior data to consistently improve performance results.
B.S. Business Administration, UNC–Chapel Hill, 2007
[email protected]
c. 404-890-0792
Richard Waynick
Co-Founder, Online Marketing
Neal provides invaluable insight as to how the health care industry works from the health care provider perspective.
M.D. in Dermatology, Tufts University, Boston MA
[email protected]
Neal Kumar
Co-Founder, Medical ConsultantWe are a small, thoughtful team of innovators – entrepreneurs, artists, and problem solvers – who aspire to fully utilize the power of technology, as tools or solutions, to make lives easier and more sustainable.
Sustainability at the Heart
We aim to create technology systems with lasting value, or at least minimize the cost of adaptation in a rapidly changing tech world, enabling higher sustainability and growth potential. After all, this is what gave us our start.
- Consistent, lasting value and long-term ROI
- Staying agile and adaptable in a rapidly changing environment, thus getting to and staying ahead of the tech curve
- Prevented setbacks and obsolescence rather than planned obsolescence
- Continual small investments and maintenance rather than high replacement costs
- Continual small investments to build trust towards long-term partnerships
- Embracing open-source technologies
A True Long-Term Partner
Web technology can be overwhelming, especially considering how fast it changes. Let us take the reigns to lift this burden, while still guiding, teaching, and consulting regularly so you’re always up to speed on internet trends and how they affect you.
- We are web consultants, experts, developers, designers, and ultimately your complete web guide and partner
- Be involved as much or little as you like, we’ll still keep you aware
- Call or contact us anytime, we love to help!
Your Business Goals Come First
We love web and business consulting, but ultimately your business goals will dictate our web strategy. We conduct regular consultations and performance reviews to make sure everything is going in the optimal direction for your organization.
- Your evolving business goals dictate all web strategy
- Periodic web and business strategy consultations
- Periodic web campaign performance reviews to ensure business goals are being reached
- Win-win-win solutions only
What we solve. Most problems have already been partially solved by various technologies, but the landscape is ever-changing. The core of our abilities revolves around:
mastering the technologies
understanding how they work together
staying ahead of the curve on their evolution
building custom parts where existing technologies leave gaps
simplifying technologies into solutions that clients and end customers can easily use and understand
What we build. We develop and manage custom websites and web solutions using content management systems (CMS), along with proponent services such as Social Media and Search Engine Optimization.
Who we serve.
Small businesses looking to overhaul their website and web presence
Medium to large businesses who need customized web solutions
Our Standards.
Clarity & Transparency – Want to know how something works? Just ask. Through all parts of the process – contracts, specifications, development – unless otherwise instructed, we explain everything behind the scenes. It’s imperative that everyone be on the same page, especially with complex technologies. When a client requests something that is not in their best interest, we explain why and look for alternatives.
Simplicity – Although technology is complex, using and explaining it doesn’t have to be. There will be a few advanced concepts that a customer should know to make the appropriate decisions. Other than that we break things down into simple concepts. As for the solutions, we hate it when we run across cumbersome tools, so we take a lot of pride in producing the simplest of possible solutions.
Value is Everything – Value is the key driver in consumer choice, especially on the internet. When consumers do not get the value they desire they can easily go elsewhere. We want our solutions to bring strong value to our clients AND their customers. And when our clients insist on creating their own content, we make sure they fully understand the importance of value.
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